Pure Color Envy Defining EyeShadow Wet/Dry

Estee Lauder’s Pure Color Envy Defining Eyeshadow in Brash Bronze features an innovative “True Vision” gel-powder formula that applies smoothly and resists creasing or fallout. Use it dry to achieve a soft, luminous sparkle or wet for deeper, more dramatic shimmer and color intensity. This velvety-textured eyeshadow offers high pigmentation and versatility for both subtle day and bold evening looks.

Key Features

• Shade: 01 Brash Bronze – warm copper-brown
• Finish: Multi-dimensional shimmer
• Formula: Gel-powder hybrid; doubles as liner when applied wet
• Application: Use wet for intensity, dry for natural shimmer
• Wear: Long-lasting without creasing or fallout

 How to Use

1. Apply dry with brush or fingertip for a soft glow.
2. Damp the brush for a deeper, high-impact finish.
3. Use wet with an angled brush for an eyeliner effect.

Why It Stands Out

·         Offers true color payoff with 10/10 pigmentation in Temptalia's rating

·         Praised as the “best shadow ever” for its potent shimmer and versatility

·         Suitable for all skin types, including contact lens wearers